Jeremy Hutchison

Erratum®, 2012

ERRATUM® is a luxury brand.

Production line workers across the globe are commissioned to insert an error into the products they make every day, rendering them dysfunctional. They are given complete autonomy over the errors they choose to make.

The resulting collection consists of 21 dysfunctional objects. Embedded in the mechanisms of global production & marketing, ERRATUM® rehearses a scenario where the principles of luxury consumption are brought to their logical conclusion. Divested of material function, twenty-one useless objects are subjected to the apparatus of commodity fetishism. This includes fashion shoot, product advertising, TV trailer, sales assistants, pop-up boutique, online store: www.erratum.co

Meanwhile, the social relations governing the production of these objects is presented in masked form: the conditions of labour hover obscurely around the brand communication. Frequently, its surface is punctured by an economic reality, illustrating the chasm that hangs between production and exchange value.

The work received global press attention, including features in luxury magazines such as The Financial Times’ How To Spend It, and simultaneously in critical journals such as Third Text.

Paradise Row, London, 2012
V&A Museum, London, 2012
Saatchi New Sensations, London, 2012
Threadneedle Prize, London, 2012
Centre for Chinese Contemporary Art, Manchester, 2012
Kunstverein Wiesbaden, Wiesbaden, 2012
Corretger 5, Barcelona, 2012
The Art Foundation, Athens, 2013
Z33, Hasselt, 2013
Artwall, Prague, 2013
Nieuwe Vide, Haarlem, 2012
Design Biennale, Budapest, 2013
Cypriana Majernika, Bratislava, 2014
National Technical Library, Prague, 2014
Oriel Sycharth Gallery, Wrexham, 2014
Division of Labour, Salford, 2018

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