This project begins with a photo, taken by police at the Balkan borders. It shows the inside of a Mercedes car. The headrests have been torn open to reveal a person hiding inside each seat. Attempting to disguise themselves as inanimate objects, the two men seek the same freedom of movement as consumer goods.
This is translated into a series of photo collages. Combining elements of marketing and high-end fashion, the work enacts an anthropomorphic fusion between the male form and the consumer product. Printed on advertising banners, they are presented at monumental scale and inserted into the generic messaging of globalized consumption.
Commissioned by Fondazione Prada